Designing A Cereal Box

When the christmas was finished and dusted, Our tutor gave us another new brief, which was to design a new cereal box aimed at children and teenagers. As now a day children and the teenagers doesn't eat very healthy food like take away, crisps, chocolate etc, and we want to make this product a healthy and enjoyable breakfast for all. So the ideas is to create a package that looks suitable to both children and teenagers and we also want the colour of the package to look bright and colourful. The flavors of the cereal would be tasty and healthy, tasty enough so that the children would eat it. In theory, a lot of children wants to eat breakfast especially teenagers but due to getting up late for school can make them miss breakfast in the morning as 'Breakfast is the most important of the day.' So after discussing about the ideas for the cereal box, Jak and I teamed up again, but this time we have a new member joine Robbie d by the teamMalloy. Once the design and ideas was planned out onto paper, we set off doing researching of the existing cereal packaging, like looking at colour, theme and mainly which audience this product is aimed at......we also talked to people and children what they favorite thing about cereal is and nearly 60% said it easy and simple to make, and it keep you full till lunchtime. The ideas that we came up with basing on theory, that most youth's love the sound of music, we wanted the children and the teenagers to enjoy their breakfast with music playing in the background. So we decided to incorporate music into our designs, design that have not yet been designed or seen in any stores, we came up with the idea of have the cereal looking and shaping like a stereo player, and inside would contain a free CD. There was other ideas toward this product, but we found that this was the best design out of them all, plus with a built in mp3 player so that they can eat and enjoy they breakfast. The type of music would be something up beat and in the charts, therefore it's will help you get your brain working in the morning. This is also a good way to help the audience to keep up to date music, this also means a band can promote itself making money for the cereal company.